Suppose you are trying to understand the complex underlying personal characteristics of your client, a potential employee, or even yourself. In that case, it goes without saying that you need a good tool (i.e., a good assessment) to measure these not-so-obvious personal characteristics. This is the heart of psychometrics: the science of measuring individual differences (that is, our unique personal characteristics). Typically, psychometrics involves gathering multiple responses related to a characteristic to ensure you’re …
With a variety of interests, behaviors, experiences, personalities, and attitudes about money, we manage finances, invest, and save. Even if we are not directly responsible for financial management, we are involved via spending or generating income. How do financial institutions and advisors provide guidance? They divide us up into groups by our age, gender, net worth, income, and maybe some less-than-ideal measure of risk tolerance. The focus on Millennials is a great example of this: …