Affluent Market Institute

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Money Personality

How does your personality impact wealth?

Affluent Market Institute

DataPoints grew out of research and methodologies from the Affluent Market Institute. Identifying affluent populations and understanding their unique characteristics is at the heart of our research legacy. 

Our expertise in survey research, research design, and measurement ensures that the strategic decisions you make rely on scientific evidence. With our roots in the Affluent Market Institute, founded by Dr. Thomas J. Stanley, our research methodologies are based not only on 40 years of research on wealth accumulation but also on leading-edge research into behavioral finance, psychology, and marketing.

The Next Millionaire Next Door, Dr. Stanley’s final book, co-authored by DataPoints’ founder, Dr. Sarah Stanley Fallaw, was released on October 1st, 2018.

Our work has been featured in the Journal of Financial Planning, and you can read our latest white paper here.

Today, financial services firms around use our behavioral assessment platform and survey research services to continue the focus on uncovering money-related traits that can impact financial success. Whether designing new products and services, creating a marketing strategy, or training advisors, DataPoints’ research provides deep insight into your clients’ experiences and behaviors related to saving, spending, and investing. Contact us for more information.

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