Article Title: Re-Examining the Experiential Advantage in Consumption: A Meta-Analysis and Review Publication: Journal of Consumer Research Authors: Evan Weingarten, Joseph K. Goodman Citation: Weingarten, E., & Goodman, J. K. (2020). Re-examining the experiential advantage in consumption: A meta-analysis and review. Journal of Consumer Research, 47 (6), 855–877. https://doi.org/10.1093/jcr/ucaa047 Premise Previous research has demonstrated that consumers experience an experiential advantage when they buy experiences rather than material goods. The authors (Weingarten & Goodman, 2020) completed …

Learn About...