Client Satisfaction: Quantitative & Qualitative Data

In a survey research project designed to understand client reactions, we examined behaviors, satisfaction, and preferences among clients of a growing firm in the Southeast. Clients were overwhelmingly satisfied with the firm’s service and advice, and the majority (92%) would recommend the firm to others. In addition to the survey (Likert) statements and other quantitative-type survey questions, we also asked clients a few open-ended questions. Combining qualitative and quantitative data provides a richness that …

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