Transforming The Client Experience: How Financial Planning Firms Use Behavioral Assessments

Clients seek your financial planning expertise. And, you create comprehensive financial plans for your clients. The plans require clients to make spending, saving, and investing decisions that will help them achieve financial goals and live the life they seek. Will all clients follow the plans you create? Will they all follow them in the same way? The real work of achieving financial success comes once your clients leave your office. Client money mindset impacts …
Like economics, financial planning, or psychology, there is a science to communication. Research-backed methods exist for sharing information with others, particularly in times of chaos or a crisis. As many of you probably have experienced during preceding days, there are excellent examples of letters, email messages, and social media posts that are both informative and comforting. See great examples from Radix Financial or this local business message to customers, Tap & Six. Likewise, there have …
An obvious mechanism to help an individual spend their cash flow in accordance with their financial goals is to employ some sort of budget. But for many of us the idea of constricting any type of behavior, especially the way in which we spend our money, is unpleasant. Even if we label it using the euphemism of a “spending plan.” Volumes of advice and technologies are available to help with the mechanics of putting budgets together and …
What would you say are your greatest strengths? Weaknesses? Think back on the last few job interviews you had for a moment. How many of them included these generic, broad questions? They’ve been handed down through generations of well-meaning hiring managers, but because they don’t relate to specific requirements for the job (other than if the job requires narcissism or self-deprecation) and they’re not tied to a specific aspect of a job (i.e., strength …
How should you decide on what tests to include in your client experience? Here are a few things to consider. Understand what the test measures and its intended purpose. This should be made clear by the test provider. Is it really measuring risk personality, or risk preferences? Is the test measuring personality or attitudes? Understanding what the test measures helps you in determining which assessment is appropriate for your practice, but also allows you to …

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