Much of the power and allure of social media for small and mid-size businesses is its simultaneously attractive qualities of cost (i.e., free without using ad features) and power in the opportunity to grab the attention of customers and fans. At DataPoints, for example, we typically use social media to share insights regarding the topics of psychology and wealth, our product updates or releases, and interesting research results. There are professional benefits, too, outside …
Suppose you are trying to understand the complex underlying personal characteristics of your client, a potential employee, or even yourself. In that case, it goes without saying that you need a good tool (i.e., a good assessment) to measure these not-so-obvious personal characteristics. This is the heart of psychometrics: the science of measuring individual differences (that is, our unique personal characteristics). Typically, psychometrics involves gathering multiple responses related to a characteristic to ensure you’re …
We look to financial advisors to help with the technical mechanics of financial planning, but increasingly we look for advisors to help in managing our financial lives; to serve as expert advisors; and to shape our behaviors to ensure that we can meet goals that are critical to us. DataPoints works with advisers that are focused on their clients well-being–many of whom operate under a fiduciary standard that demands that they never fail to …
Last week, DataPoints and our Building Wealth test were featured in Michael Kitces’ Nerd’s Eye View blog. The review covered the history of DataPoints’ research (going back to The Millionaire Next Door), and how results can be used with prospective and current clients. Read the full article here. Learn more about our library of client discovery tools here. …
Using an arbitrary minimum asset level for clients unduly limits the market for financial services providers to those who have already “made it,” and ignores the substantial number of prospects that are ultimately headed for financial success. For advisors, using minimums often means excluding the coveted Millennial group because they do not meet asset requirements . . . yet. So why does the industry continue to focus on current asset levels? Defining target markets by …