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While visiting Santa Cruz last year in August at the FPA Far West Roundup, I stepped into a surf shop on the wharf and saw a magic 8-ball for sale (I’m still not exactly certain what magic 8-balls and surfing have to do with each other). I hadn’t seen one of these things in quite some time, and it reminded me that, much like many of the other toys and games our children play with, …
Much of the power and allure of social media for small and mid-size businesses is its simultaneously attractive qualities of cost (i.e., free without using ad features) and power in the opportunity to grab the attention of customers and fans. At DataPoints, for example, we typically use social media to share insights regarding the topics of psychology and wealth, our product updates or releases, and interesting research results. There are professional benefits, too, outside …
The psychology of wealth accumulation is one of our key research areas here at DataPoints. Our research efforts began with a deep analysis of the findings from The Millionaire Next Door. This book demonstrated the habits and lifestyle of those who accumulate wealth on their own, and the key behaviors that allow individuals to transform income into wealth were confirmed in The Next Millionaire Next Door. This body of research, as well as research from other …
As we approach Thanksgiving in the United States, the bustle of life may seem to be slowing. That calm, however, is underscored by the advertising and enticements of retailers hoping to move into the black side of the ledger for the year on the day after the holiday of gratitude. Otherwise known as Black Friday. Indeed so many of us will go shopping on that day that it will almost appear that everyone is …
Imagine this: it’s the day after Halloween, and you are about to enter your local big-box store retailer. EVERYTHING about the store flashes “SALE!” Who or what is in control of your actions in this situation? Let’s consider two different mindsets and possible outcomes related to how we might approach our shopping trip in this scenario: Mindset 1: I can positively affect the wealth my household accumulates. Potential Outcome: I will shop and spend …