The Library of Behavioral Assessments for Financial Services

Uncover Client Money Mindset with Financial Personality Tests Client personality relates to saving, spending, and investing decisions. How is your firm measuring client personality? Financial professionals use our library of behavioral assessments to uncover client financial psychology and provide financial advice, guidance, and coaching. Learn more about our financial personality tests, and discover which ones are right for your practice. Building Wealth Identify and guide client financial behaviors with the Building Wealth test. The …
Think about the branding of the message on this church close to my home:  Now Serving Pumpkin Spice Communion. JK Y’all. The message is designed to get attention, but it also implies something about the church’s beliefs and personality. The branding is authentic to the extent that the messaging mirrors the culture of the organization. The disruption in the financial services industry is leading to what we hope is an increase in authentic branding and marketing. We …

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