We wish our clients, partners, and colleagues a very Happy New Year from Data Points. We are grateful for your business and look forward to working with you in the next year to identify and develop your clients’ propensity to build wealth. We are excited to unveil our technology to assess wealth potential and share our latest research on financial behaviors and client success to help your organization thrive in the new year. Keep up …
How will you spend the day after Thanksgiving? Here’s some research that might influence your decision. In our 2015 survey of affluent Americans–a group that represents the top wealth holders in the United States–we asked how many times they participated in in-store Black Friday shopping in the past five years. Only 2% said they had participated each of the past five years, 14% said they had participated once or twice, and 3% said they had …
As you make your way into midlife you will inevitably encounter a growing number of peers who are on the verge of or who have already dissolved their marriages. For many of these couples, the self-reported cause of marital discord is disagreement over finances. In fact, financial disagreements are stronger predictors of divorce than other marital disagreements, based on research from Kansas State University. The researchers studied over 4,500 couples and examined a variety of marital and financial factors. Assuming a …
Always a teacher, my father loved uncovering hidden trends in the economy, in consumer behavior, and in marketing research, and then sharing them with others. He loved reading articles in newspapers, cutting them out, making notes all over the margins, and then turning those findings into essays on how individuals approach money. I would share articles and summaries from academic journals with him, and (after grading them) he would relate their scientific findings to …
While watching the new Star Wars trailer with my children this week, I was mesmerized by the entire production. I fondly remember the first time my parents took my brother and I to see any of the films (The Empire Strikes Back). After seeing it, my brother and I were hooked on the story, the images, and the action figures. Oh, and the Millennium Falcon, with the cool hidden panel on the floor. My brother had that …

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