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The blog below is part of our 10th anniversary celebration at DataPoints. Firm Name: WorthyNest® Year Founded: 2016 About WorthyNest: We help Christian and Catholic parents build lasting wealth—financially, relationally, and spiritually—without compromising their faith or values. WorthyNest is a fee-only, fiduciary financial planning firm, meaning every recommendation is made solely in our clients’ best interest. Our services include comprehensive financial planning and faith-based investing, with guidance on retirement preparation, tax planning and tax-efficient …
As the full impact of COVID-19 continues to unveil itself in the financial services industry, many advisors we are hearing from have begun to plan for a long-term remote practice. If you are contemplating a similar shift for the future, it is important to understand the limitations of the methods you used in the past to get to know prospects. Two of these methods, (a) judgment based on direct interaction and (b) forms with …
Like economics, financial planning, or psychology, there is a science to communication. Research-backed methods exist for sharing information with others, particularly in times of chaos or a crisis. As many of you probably have experienced during preceding days, there are excellent examples of letters, email messages, and social media posts that are both informative and comforting. See great examples from Radix Financial or this local business message to customers, Tap & Six. Likewise, there have …
Think about the branding of the message on this church close to my home: Now Serving Pumpkin Spice Communion. JK Y’all. The message is designed to get attention, but it also implies something about the church’s beliefs and personality. The branding is authentic to the extent that the messaging mirrors the culture of the organization. The disruption in the financial services industry is leading to what we hope is an increase in authentic branding and marketing. We …
We’re delighted to announce the release of the new DataPoints behavioral finance platform. Built from the ground up with feedback from financial advisors, their clients, and industry leaders, the DataPoints platform puts the power of behavioral science in the hands of advisors to strengthen client relationships and improve financial results. DataPoints has created a library of assessments that holistic financial advisors can use to engage and generate prospects, assess client money behaviors and attitudes, and impact …